Scent has always been more than just a background element in my life. From the comforting aromas of my grandmother’s cooking to the refreshing fragrances of body sprays in my youth, and now, the allure of niche fragrances as I mature, scents have woven themselves into the fabric of my memories and experiences. They have the power to evoke emotions, trigger memories, and even transform moods.
Related: Is the 2023 Lincoln Nautilus the Best Midsize Luxury SUV?
Picture yourself on the road, engulfed by the engine’s hum, the wind’s rush, and captivating scents. This immersive experience is no longer a dream, thanks to Lincoln. They lead the way in bringing fragrance to driving with their innovative Digital Scent collection in the 2024 Lincoln Nautilus.
Photo: Lincoln
Introducing Lincoln’s Digital Scent Collection
With the launch of the 2024 Lincoln Nautilus, Lincoln is introducing its full in-cabin Digital Scent collection, featuring seven specially curated fragrances. These fragrances including Mystic Forest, Ozonic Azure, Violet Cashmere, Cloud Balsam, Serene Seashore, Twilight Embers, and Sunlight Retreat, are meticulously designed to enhance the driving experience, offering a range of olfactory delights for every mood and preference. I had the pleasure of testing the Mystic Forest scent, which exudes a captivatingly masculine aroma.
Photo: Lincoln
For Nautilus SUVs equipped with the Lincoln Digital Scent feature, clients will receive a collection of three in-cabin fragrances, each carefully blended to create a unique and personalized atmosphere. From the earthy warmth of Mystic Forest to the crisp fusion of Ozonic Azure and the harmonious blend of Violet Cashmere, these scents promise to transport drivers to a realm of tranquility and luxury.
Why Lincoln is Bringing Digital Scents
According to Teresa Cheung, manager of Client Experience at Lincoln, the introduction of Digital Scent is driven by a desire to create an immersive and personalized experience for clients. With the ability to select their preferred scent, clients can customize their in-vehicle sanctuary, indulging their senses and enhancing their driving pleasure.
As the focus on personal wellness continues to grow, Lincoln recognizes the importance of incorporating signature features that promote relaxation and rejuvenation. By harnessing the power of scent, Lincoln aims to elevate the driving experience, offering a sanctuary on wheels where clients can unwind and recharge.
The Art of Scent Curation
The fragrances featured in Lincoln’s Digital Scent collection are not chosen at random. Instead, they are carefully curated by perfumiers in collaboration with Lincoln designers. Each fragrance is crafted with precision and expertise, using only IFRA-certified fragrances to ensure quality and safety.
Flore Tramblin, visualization designer for Lincoln, emphasizes the significance of scent in creating an immersive experience for clients. With its strong connection to memory and emotion, fragrance plays a vital role in shaping the driving experience, enriching it with layers of sensory pleasure.
The Technology Behind Digital Scent
But what exactly makes it “digital”? Each scent cartridge in Lincoln’s Digital Scent collection contains a microchip and users control it through the vehicle’s center stack touchscreen. This innovative technology allows clients to select their desired scent and adjust the level of fragrance dispersion with ease.
Moreover, the Digital Scent experience seamlessly integrates with the new Lincoln Digital Experience. This integration enables clients to extend their digital lives into the vehicle through their favorite apps and services. Additionally, with customizable profiles and smart controls, drivers can tailor the scenting experience to their preferences, thus creating a truly personalized journey.
Where to Find Lincoln’s Digital Scents
Lincoln Digital Scent cartridges are readily available for purchase, ensuring that clients can continue to enjoy their favorite fragrances wherever they go. Whether through the accessories page of Lincoln.com, Lincoln Access Rewards, or the in-vehicle QR code in the all-new Nautilus, acquiring these fragrances is convenient and effortless.
Photo: Lincoln
Fragrance Represent a Paradigm Shift in the Driving Experience
Lincoln’s Digital Scent collection is changing the driving experience. It elevates luxury, comfort, and personalization. Lincoln redefines how we perceive driving. They create a sanctuary on wheels for sensory delight. Step into a Lincoln Nautilus and let captivating scents envelop you. Embark on a journey of unparalleled luxury and indulgence.
Kim is a Black millennial, working full-time in managed healthcare, all while juggling the roles of a wife and a hands-on mom to her two daughters, her rainbow babies. She is the proud owner of Beauty and the Bump NYC, a platform where she shares her perspective on all the things that bring joy to her life: family, travel, cars, food, and more.
Recognizing the need to create a dedicated space for her automotive content, Kim established WhatDrivesKim.com. Here, fellow millennial moms can find authentic and valuable insights into all things car-related. Kim’s goal is to provide the real deal on cars, helping moms make informed decisions about their vehicles.
As a contributor to A Girl’s Guide to Cars, Kim extends her passion for cars by offering helpful tips and car reviews from the unique perspective of a modern working mom. With Kim, you can trust that you’re getting practical and relatable advice about the world of automobiles.
