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Brand Collaborations: Fueling Connections with What Drives Kim

Hey, there, amazing brands and PR reps!

At What Drives Kim, I’ve been on an incredible journey of brand collaborations, honing our skills and expertise over the past decade. With a history of fruitful partnerships on my two previous sites, MakeupbyKim-Porter.com and BeautyandtheBumpNYC.com, I’m thrilled to bring our passion, experience, and commitment to your brand.

My Collaboration Philosophy:

When it comes to brand collaborations, our goal is simple yet powerful: I help achieve our partner brand’s communication goals. I align with your key messages and objectives to showcase your product or service in an engaging, informative, or inspiring way that resonates deeply with my readership.

Examples of Sponsored Reviews:

PR Policies:

Reviews


When brands entrust their products to me for review, they agree to let me keep one and offer another as a giveaway to our readers. Rest assured; my reviews are always 100% honest. I reserve the right to decline products that clash with our values or our readers’ interests. Honesty and integrity are non-negotiable for me, and I only review products I would be comfortable purchasing for my own family. My reviews only include ‘No Follow’ links to your website.

Event Coverage
I love attending events that align with What Drives Kim’s themes. My event posts, complete with pictures and reviews, are typically published within one week after the event. I kindly request press passes for event coverage, and if the event falls outside the New York City area, I appreciate accommodations, and in some instances, transportation being covered.

Giveaways

I am committed to offering my readers quality prizes. That’s why I personally review giveaway items before hosting any giveaways. If you choose to include a giveaway with your product review, I prefer the brand sends the prize directly to the winner at the end of the giveaway period. My giveaways will typically run for 1-2 Inks, featuring various entry methods.

If you’re interested in a product review and/or giveaway collaboration, I’m excited to explore the possibilities. Please read my PR Policies and Disclosure section for further details.

Sponsored Post Guidelines & Requirements

I recognize that sponsored posts are designed to give sponsors exposure for their products, but they must align with What Drives Kim’s values and theme. Sponsored posts are always disclosed as such, both in the post content and the subject line. I only accept sponsored posts if they are written in-house to maintain the authenticity of my voice and opinions.

Sponsored posts must include at least one high-quality photo that I have the right to use. The opinions expressed in sponsored posts are those of the advertiser, and I have no relationship with the sponsor. Transparency is vital, and sponsored posts are clearly designated as such.

Please contact me for sponsored post pricing, and rest assured that I may edit posts to comply with my guidelines.

By submitting a post, you agree to adhere to these guidelines.

To get the wheels turning on our collaboration, please provide me with the following details:

  • Share your vision for our collaboration
  • Define your objectives
  • Specify your budget for sponsored posts, social posts, and endorsements
  • Let me know if you have product samples for me to review (essential for review posts)
  • Any additional resources to ensure a successful engagement with your target audience

Let’s explore the road ahead together and see if we are a perfect fit for an exciting partnership!